Bendigo Built on gold Tram Design.

Inspired by time, this concept takes its inspiration from the time of the Gold Rush in Bendigo. In an eye catching way it communicates that we are a city built from the gold we mined. The 3D kind of unveiling page really demonstrates a sense of gold and is the idea of pages in Bendigo’s history but also representing Bendigo as a great city to live in. Having the words ‘Built on Gold’ in front of the mine workers has a double meaning to suggest that we appreciate their hard work.

The colour palette was inspired by the old black and white images and went perfectly with the white of the tram. And the gold is what brings it to life.

I wanted a font that suggested the period of the gold rush but also wanted to keep it bold and strong. I achieved this by using an existing font and altering it to get a balance of vintage but bold and easy to read (This is a new font created for this concept). I ultimately wanted to communicate to current Bendigo residents as well as tourists staying in Bendigo that the foundation of our city was ‘Built on Gold’.